Category: Go-To-Market Strategy/Philosophy
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Want Better Performance? Upgrade Your Tactical Playbook.
So many enterprises rely on the same tactical playbook instead of embracing a willingness to experiment with new ideas that can drive the performance they seek. Why Ace Hardware created its own brand of barbeque sauces and seasonings.
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Unexpected Marketing Lessons from my Uber Driver and Barber
Daily life experiences often provide a vivid reminder and reinforcement about what we think are excellent or lousy business practices. Two stories and two lessons: Warped view of customer service (delusional Uber driver); and Shoestring customer acquisition (practical barbershop businessman).
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Be Authentic. Don’t Bullshit!
In one paragraph, Nike creator Phil Knight captured the power of authenticity in business (and personal) relationships. Don’t be a bullshitter!
harveychimoff.com 