Category: Go-To-Market Strategy/Philosophy
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Unexpected Marketing Lessons from my Uber Driver and Barber
Daily life experiences often provide a vivid reminder and reinforcement about what we think are excellent or lousy business practices. Two stories and two lessons: Warped view of customer service (delusional Uber driver); and Shoestring customer acquisition (practical barbershop businessman).
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Be Authentic. Don’t Bullshit!
In one paragraph, Nike creator Phil Knight captured the power of authenticity in business (and personal) relationships. Don’t be a bullshitter!
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How A 75 Year-Old Business Connects with Next Generation Customers
How do you keep long-standing companies, products and brands top-of-mind and relevant, especially to a new generation of customers? It requires dedicated attention and a solid understanding of company/brand positioning; a willingness to experiment and deploy creative ideas and smart tactics; and strong execution. A new example.
harveychimoff.com 