Category: Go-To-Market Strategy/Philosophy
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Customer Treats: AMC Transforms Movie-Watching Experience with Power Recliners
AMC Theatres is making customer experience the key to its go-to-market strategy. The entertainment company is investing $825 million, including power recliner seating, to dramatically enhance the movie-going experience. The Morristown, NJ upgrade is featured.
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Golf Ball Sized Apples Bring Easy, Healthy Snacking Innovation
A New Zealand company has come up with a new, innovative concept to market a product that’s thousands of years old: the apple.
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Get Ready for Google Air Force. Strategy Makes Sense Even if Planes Don’t Fly.
Here comes Google Air Force. The purchase of Titan Aerospace and its jet drone technology is the latest execution of Google’s go-to-market strategy that has technology as a key enabler. It’s all about service delivery channels and user experience.
harveychimoff.com 