Category: Go-To-Market Strategy/Philosophy
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Retailer Sundown One Fights the Big Guys with Pizza and Beer
Central Illinois home electronics retailer Sundown One has found the marketing formula to take on big guys Best Buy and Walmart.
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3 Marketing Lessons from Coca-Cola’s 60-Year Relaunch in Myanmar
Coca-Cola’s return to Myanmar after a 60-year hiatus offers three important marketing lessons: Don’t Dismiss Back to the Future; K.I.S.S. Works in Marketing, Too; and Learning Never Stops.
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HBS Professor: Time to Rebrand & Reimagine Strategy
HBS professor and author Cynthia Montgomery explains why leaders must step up to the role of strategist. And, strategy should be embraced “as something open, not something closed. It is a system that evolves, moves, and changes.”
harveychimoff.com 