Category: Go-To-Market Strategy/Philosophy
-
For Growth & Success, Get Out of the Office
Starwood Hotels reminds us: if you’re not engaging off-site with everyone and everything that makes your company tick, that’s a problem – and lost opportunity.
-
Canadian Sports Retailer Delivers Value with Hi-Tech, Not Low Price
There’s more to value than just low price. Canadian sports retailer Sport Chek believes that. It’s going high-tech to create what it hopes will be a unique customer buying experience.
-
Put “70 Percent Solution” & Rapid Fielding Concepts into Go-to-Market Toolbox
Business teams often struggle to achieve marketplace action, whether it’s new products or services, changes to their customer offerings or even basic sales materials. One limiting factor may be a sort of impossible quest for perfection. That’s why I’ve come to embrace the philosophy of seeking excellence. I was reminded of this when reading that the US Department of Defense has a division called Rapid Fielding. Yes, there is a “Deputy…
harveychimoff.com 