Category: Go-To-Market Strategy/Philosophy

Showtime’s New Series is Built on Deception and Bad for America

Showtime’s new series with Sacha Baron Cohen, Who Is America?, is not authentic or transparent. It’s deceptive. While it may be good for their business, it’s not good for America.

July 17, 2018
Brand Management Dilemma: Grow, But Don’t Kill the Core

How to expand the appeal of brand x and/or position it for growth without alienating existing customers and destroying the core business.

August 22, 2017
Don’t Retreat Marketers. Ben Franklin to the Rescue.

Are corporations failing at higher rates or is something else going on? The danger is a “blandization” effect, where marketers and company leadership are so afraid of any criticism that they self-censor to such an extent that their messages become super-plain vanilla, indistinguishable, and not very effective.

May 9, 2017