Category: Go-To-Market Strategy/Philosophy
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How To Take a Fresh Look, Get New Ideas & Tackle A Challenging New Job
How can you get ready for the crucible of a new business assignment? A global news example demonstrates how a leader can apply an outside-in approach to get prepared for both the challenge and the boss.
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Free Marketing Advice from the US Coast Guard
The motto for the US Coast Guard is Always Ready (Semper Paratus). It’s a good mindset for marketers, too. Plus, what marketers say is the number one most important thing to be ready about/ready for in 2015.
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Demystifying Omnichannel Marketing
Before you apply any omnichannel strategies, understand your business, existing channels and how your customer shops, or wants to shop. For best success, understand the discipline of brand management — and how to apply that expertise in today’s omni-touchpoint world.
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