Category: Go-To-Market Strategy/Philosophy
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Creative Branding Hooks $1M Investment from Shark Tank’s Mark Cuban
BeatBox Beverages earned a $1M Shark Tank investment from Mark Cuban because the founders created a differentiated concept with clever branding, defined targeting and clear positioning.
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Mr. Selfridge’s Philosophy is Timeless – And Still Valuable
You may know him as a PBS television character, but Harry Selfridge was an innovative, retail marketing pioneer. More than 100 years after opening his iconic London store Selfridges, his ideas remain spot-on and valuable to today’s marketing and business practitioners.
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Make Your Mission Statement Actually Mean Something
Mission statements don’t have to be so complicated. Take a lesson from The Lazy Lobster restaurant in Longboat Key, Florida. Make your mission statement meaningful.
harveychimoff.com 