Category: Innovation

Get Ready for Google Air Force. Strategy Makes Sense Even if Planes Don’t Fly.

Here comes Google Air Force. The purchase of Titan Aerospace and its jet drone technology is the latest execution of Google’s go-to-market strategy that has technology as a key enabler. It’s all about service delivery channels and user experience.

April 22, 2014
Fun Test at School: Get Your Healthy Lunch from the Food Truck

A Colorado school district is using creative marketing to address the tough problem of getting students to eat healthier lunches: provide their own food truck packed with desired choices in a healthy format.

March 4, 2014
KFC Speeds On-the-Go Eating with Cup Holder Chicken

A powerful way to innovate and deliver customer value is to provide packaging-based benefits. KFC has just launched the KFC Go Cup, a hand-held serving of chicken and potato wedges in a cup that fits most automobile cup holders.

October 9, 2013