Category: Innovation
-
P&G Battery Marketing. Does Duracell’s Quantum Have the Juice to Overtake CopperTop?
Duracell’s new Quantum battery has unbeatable long lasting power. Is that enough reason to pay 20-30% more than CopperTop and its long lasting power?
-
Creative Product Distribution Brings Hope of Clean Water: Inventor Dean Kamen Connects with Coca-Cola
Inventor Dean Kamen was stymied to distribute an easy water purification device in Africa and Latin America. Then he realized “there’s only one organization that can get a product to any village in the world: Coca-Cola.”
-
How to Get Rid of Innovation-itis
Companies struggle and even become disillusioned with innovation because of the wrong expectations. How Elkay and Louisville Slugger moved the needle with non-transformational innovation.
harveychimoff.com 