Category: Innovation

  • OfficeMax Takes Expertise to New Channels

    You may be surprised to learn how OfficeMax has creatively modified its go-to-market strategy. Office Max unlocked growth potential because it avoided defining itself as purely an office supply store retailer.

  • 21st Century Soda Fountain Offers Innovative Choice

    Innovation can take many forms within the go-to-market strategy, and is not restricted to just new products. Make sure your company invests in some “imagineering” resources to protect existing businesses and/or to grow new ones. Here’s a look at the new Coca-Cola Freestyle fountain dispenser, and why Coke hopes it’s the next real thing.

  • Challenge the Status Quo

    Experiment and test new ways to impact and persuade your customers. Intriguing examples from the LPGA, Alexander’s Steakhouse, Metropolitan Police Department and Miller Lite.