Category: Licensing
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Inside The Red Blue $1 DVD Battle
Coinstar Inc. and its Redbox DVD rental kiosk are battling NCR, with licensed brand Blockbluster Express, and its own DVD kiosk. Gain important marketing insights from this content delivery battle.
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Burger King Links In-Store with At-Home
Burger King, seeking to leverage its brand and generate new revenue streams, utilized licensing to bring BK branded french fries and apples to the at-home market.
harveychimoff.com 