Category: Market Research

Dynamic Duo – Ingredient Suppliers and Marketers Work Together for Consumer Success

Food and beverage marketing teams are increasingly paying attention to ingredient trade shows such as SupplySide West. That’s because marketers realize they can win with food ingredients – if they do it right.

October 5, 2016
Has Crowdsourcing Gone Too Far?

A minor league baseball team is letting fans pick its new name. Where is the line between using informed judgment to make solid, on-strategy decisions, and just opening the proverbial office door to say “Hey customer, you decide.”

June 14, 2016
Shake My Head Marketing (Automation Run Amok)

Beware the unintended consequences of marketing automation gone awry. Even one or two misdirected emails has the potential to threaten the customer experience and brand goodwill that your company has worked so hard to build.

December 15, 2015