Category: Market Research

  • Sexy Target Marketing Promotes Male Cancer Awareness

    A British health organization has taken a super-sexy approach to help solve the deadly serious issue of testicular cancer. Let’s explore why this is such a great marketing lesson and reminder.

  • Ask Your Customer

    Customer understanding and market research should be key components of your strategic marketing planning. This is often a significant expenditure, but you don’t always have to invest big bucks to understand your customer. When possible, take advantage of low-cost, easy-to-implement options such as the following example from Amazon.

  • A Cure for We-know-it-itis

    When it comes to operating your business and maximizing performance, relying on limited, assumption-based rather than fact-based knowledge has the potential to lead the organization astray (think the emperor with no clothes).