Category: Marketing & Sales Relationship

  • Make the Sales Team Your Friend

    I’m passionate about working with sales teams and customers to help sell my company’s products and services. It’s a topic I’ve written about before, Marketers Are Sellers Too, and I’m thinking about it again because of a question posed by a member of a marketing network to which I belong. In order to protect confidentiality, I’ll just say the poster…

  • Marketers Are Sellers Too

    Marketers need to be savvy operators who understand that marketing’s role is to help generate profitable sales. Former Denny’s CMO Mark Chmiel opines on the topic.