Category: New Products
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Back To The Future Marketing
New ideas don’t always have to be new. The Food Network’s Unwrapped show featured a coin-operated eating blast from the past with BAMN! Automat.
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BoltBus Provides A Branding Ticket To Ride
Advertising Age magazine named BoltBus one of “America’s Hottest Brands.” Read why.
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Power Positioning
Duracell, part of Procter & Gamble, unveiled a new strategy to position itself beyond just batteries. The company organized a suite of existing and new products under the Duracell Smart Power platform.
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