Category: New Products

  • Super Bowl Star Hopes Sock Collection Has Legs

    Super Bowl star Plaxico Burress is launching a collection of high-end hosiery for men called The Plaxico Burress Collection. Do we need funky colored socks that cost $24 to $39?

  • How to Get Rid of Innovation-itis

    Companies struggle and even become disillusioned with innovation because of the wrong expectations. How Elkay and Louisville Slugger moved the needle with non-transformational innovation.

  • Put “70 Percent Solution” & Rapid Fielding Concepts into Go-to-Market Toolbox

    Business teams often struggle to achieve marketplace action, whether it’s new products or services, changes to their customer offerings or even basic sales materials. One limiting factor may be a sort of impossible quest for perfection.  That’s why I’ve come to embrace the philosophy of seeking excellence. I was reminded of this when reading that the US Department of Defense has a division called Rapid Fielding.  Yes, there is a “Deputy…