Category: New Products
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CA Winery Blends Packaging & Consumer Insights To Create New Products
Packaging can be a powerful component of the marketing and branding mix – when used skillfully. Mini case study of Calilfornia winery Truett-Hurst’s launch of Evocative Wrapped Bottles occasion-based wines.
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Would You Buy IKEA’s New Integrated HD Entertainment Furniture System?
IKEA’s new HD entertainment furniture system is easy to understand from a corporate strategy and mission standpoint. It even seems to address a consumer opportunity area. Give them high marks for thinking different and being willing to innovate. That doesn’t guarantee success, though.
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General Mills Pushes Magic Brownies. Plus 5 Tips for Evaluating Bold Marketing Ideas.
Let’s talk about General Mills’ marketing – Magic Brownie Adventure Movie – to promote its new Fiber One Brownies featuring actors Cheech Marin and Tommy Chong.
harveychimoff.com 