Category: Packaging
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Prepare, and Be Ready to Act (Smartly)
The Kraft Heinz marketing team was prepared and seized a pop culture moment with Taylor Swift and pro football star Travis Kelce to boost the relevance of a branded product.
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Bumble Bee Tuna Influences Customers with Typically Unused Packaging “Real Estate”
The Bumble Bee marketing team cleverly used a typically overlooked portion of the can, the top lid, to communicate key product benefits.
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Continue Marketing After the Sale with Packaging Messages. Even B2B!
Marketing doesn’t end when the sale is made. The packaging that comes with your product — whether it’s the retail shopping bag, the shipping box, or the actual product contents structure — can be a strong influencing factor for company image and brand perception. This includes B2B.
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