Category: Packaging
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Focus on Customer Content Drives Costco Marketing Strategy
Costco utilizes a consumer education strategy. Take a spin around costco.com, and you’ll find consumer-friendly product information designed to inform, persuade and generate “Add to Cart” shopping clicks.
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Domino Confuses and Optimizes with Sugar Package Change
Why marketing changes packaging. Domino converted a brown sugar in a pouch to a product in a canister with a different name. A good move, even though some consumers were confused.
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Creative, Multipurpose Packaging Drives Customer Engagement – And Hopefully Sales
Don’t overlook opportunities to leverage packaging in your marketing mix. Two examples from KFC Germany and Pizza Hut Hong Kong.
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