Category: Packaging
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Hain Celestial Gives Rice Dream Easy-Open Top
Hain Celestial’s Dream brand non-dairy products have a new easy-open, easy pour screw cap. It’s a good example of utilizing packaging to deliver consumer benefits and revitalize brand concepts.
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Coke Turns Used Soda Bottles into Fun Tools in Vietnam
Coca-Cola has launched a brilliant marketing and sustainability program in Vietnam that transforms used soda bottles into useful and fun tools.
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Swedish Flooring Company Gives Away Flip-flops To Sell New Product
Swedish manufacturer Forbo Flooring Systems created a break-through sampling program using flip-flops to reach architectural customers. Good luck finding the product on their website, though.
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