Category: Packaging

Ask Your Customer

Customer understanding and market research should be key components of your strategic marketing planning. This is often a significant expenditure, but you don’t always have to invest big bucks to understand your customer. When possible, take advantage of low-cost, easy-to-implement options such as the following example from Amazon.

February 16, 2011
Feel the Noise – SunChips Canada goes Social for Compostable Packaging

SunChips Canada engages consumers with clever social media campaign to market new compostable packaging.

November 9, 2010
Challenge the Status Quo

Experiment and test new ways to impact and persuade your customers. Intriguing examples from the LPGA, Alexander’s Steakhouse, Metropolitan Police Department and Miller Lite.

August 5, 2009