“You just saved $63.00 by using your library!”
That statement was printed at the bottom of a check out receipt for two books recently borrowed from my public library.
The focus of my last post was providing action tips for instituting a formal system to determine how your products and services stack up versus competitor choices. It’s an important part of monitoring and understanding your strategic situation analysis.
Critical outputs from such analysis can include identifying competitive differentiation opportunities and developing a value proposition. Surprisingly, the library check out receipt is a wonderful example that can provide inspiration for this type of strategic challenge.
The statement “You just saved $xx by using your library!” is brilliant. Continue reading