Category: Positioning

Acer Computer’s Megan Fox Marketing Campaign is a Big Question Mark

Sorry, Megan Fox talking to dolphins is not a reason to buy an Acer computer. Maybe I’m missing the boat, but there should be more than that to an Acer brand-building campaign, especially when reallocating and investing limited company financial resources.

November 8, 2012
Marketing Lessons from the Axe Brand Team

Simply put, the Axe marketing team just gets what their brand means and know how to bring this understanding to life with compelling messages to their customer base.

September 25, 2012
Penney Pushes Change. What Can You Take Away?

I’m not a student of J.C. Penney and who knows if this new strategy will lead to profitable growth. Retail is TOUGH. But, after reading the initial news report, and then watching Johnson’s presentation, a few points really stood out to me:

January 26, 2012