Category: Positioning
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General Mills Pushes Magic Brownies. Plus 5 Tips for Evaluating Bold Marketing Ideas.
Let’s talk about General Mills’ marketing – Magic Brownie Adventure Movie – to promote its new Fiber One Brownies featuring actors Cheech Marin and Tommy Chong.
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New Corona “Find Your Beach” Commercial Powerfully Delivers Brand Positioning
You just get it! That’s what happens when brand positioning is skillfully and creatively brought to life in powerful marketing communications. My last post highlighted how brand positioning was superbly delivered in excellent marketing from Ace Hardware and Avis Rent a Car. Here’s another terrific example from the newest Corona Extra commercial (Flight) that began airing during the NBA…
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Ace Hardware and Avis Bring Positioning to Life in New Ads
Why does some advertising easily fit and resonate for the brand while so much does not? One answer is that the advertising is consistent with the positioning, and helps dimensionalize it and bring it to life for customers.
harveychimoff.com 