Category: Positioning

  • Observations From the Great Food Nutrition Debate

    March 2010 featured four intriguing events pertaining to the great food nutrition debate. There are implications to be gleaned from food retailers Hy-Vee and Basha’s Supermarkets; Michelle Obama’s address to the GMA; and the new reality television show Jamie Oliver’s Food Revolution.

  • Back To The Future Marketing

    New ideas don’t always have to be new. The Food Network’s Unwrapped show featured a coin-operated eating blast from the past with BAMN! Automat.

  • Power Positioning

    Duracell, part of Procter & Gamble, unveiled a new strategy to position itself beyond just batteries. The company organized a suite of existing and new products under the Duracell Smart Power platform.