Category: Positioning

Dynamic Duo – Ingredient Suppliers and Marketers Work Together for Consumer Success

Food and beverage marketing teams are increasingly paying attention to ingredient trade shows such as SupplySide West. That’s because marketers realize they can win with food ingredients – if they do it right.

October 5, 2016
Basketball-Playing Cop Demonstrates Power of Touchpoint Marketing

Everything is marketing. A Gainesville, FL police officer’s handling of a basketball noise report delivered everything the police department could have ever wanted in terms of creating goodwill and a feel-good perception within the local community.

January 26, 2016
19th Hole Marketing: Positioning Requires a Decision

EZeeGolf needs to pick one positioning strategy. What is the brand concept and who is it for?

August 25, 2015