Category: Positioning
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Golf Ball Sized Apples Bring Easy, Healthy Snacking Innovation
A New Zealand company has come up with a new, innovative concept to market a product that’s thousands of years old: the apple.
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Razor Battle is On! 800Razors.com Challenges Dollar Shave Club and Gillette.
800Razors.com is trying to beat Dollar Shave Club and both are trying to beat Gillette with a low-price, online sales model. What does it mean and what are the go-to-market differences?
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For Commodity-Busting, Idea Generating Inspiration: Think Hamburgers.
The next time you’re blocked on marketing or business-building ideas, think about the hamburger. This ubiquitous product defies its commodity status with a relentless stream of brand concept, product development and overall food establishment new business activity across the country.
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