Category: Positioning

Sports Branding: Time to Say Goodbye to the NFL Redskins.

Native Americans consider the NFL’s Washington Redskins team name offensive. A clever, new marketing campaign once again puts the spotlight on this contentious issue. It’s time for the team to change and move forward.

September 18, 2013
Norfolk Southern Taps Consumer Marketing Playbook for B2B Success

Norfolk Southern taps the consumer marketing playbook to achieve its business marketing objectives with fun, catchy television advertising. The business and brand-building initiative seems grounded in solid marketing discipline.

August 7, 2013
Retailer Sundown One Fights the Big Guys with Pizza and Beer

Central Illinois home electronics retailer Sundown One has found the marketing formula to take on big guys Best Buy and Walmart.

July 17, 2013