Category: Positioning
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NFL Patriots Analysis: Brand Managers Must Say No
Real brand management means being willing to say no. The actions of the New England Patriots football team provided a dramatic reminder last week.
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Canadian Sports Retailer Delivers Value with Hi-Tech, Not Low Price
There’s more to value than just low price. Canadian sports retailer Sport Chek believes that. It’s going high-tech to create what it hopes will be a unique customer buying experience.
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NY Hospital Goes Too Far with Case Study Marketing
Just because you can tell a story doesn’t mean you should. NewYork-Presbyterian Hospital mostly demonstrates how to do case study marketing well, but a new TV commercial goes too far.
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