Category: Promotions/Tactics
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Want Better Performance? Upgrade Your Tactical Playbook.
So many enterprises rely on the same tactical playbook instead of embracing a willingness to experiment with new ideas that can drive the performance they seek. Why Ace Hardware created its own brand of barbeque sauces and seasonings.
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How A 75 Year-Old Business Connects with Next Generation Customers
How do you keep long-standing companies, products and brands top-of-mind and relevant, especially to a new generation of customers? It requires dedicated attention and a solid understanding of company/brand positioning; a willingness to experiment and deploy creative ideas and smart tactics; and strong execution. A new example.
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Prepare, and Be Ready to Act (Smartly)
The Kraft Heinz marketing team was prepared and seized a pop culture moment with Taylor Swift and pro football star Travis Kelce to boost the relevance of a branded product.
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