Category: Promotions/Tactics

  • Put the Marketing in Your Trade Shows

     Published in Sales & Marketing Management Sales & Marketing Management is the leading authority for executives in the sales and marketing field. December 9, 2010 By Harvey Chimoff Trade shows are one of the oldest sales and marketing tactics, and sometimes, well, the output can look a little tired. To stand out from the pack…

  • Feel the Noise – SunChips Canada goes Social for Compostable Packaging

    SunChips Canada engages consumers with clever social media campaign to market new compostable packaging.

  • Dare to Be Different

    Marketers of all stripes lament the challenge and difficulty of breaking-through to their target. Yet, how often are we willing to experiment and try different tactics? Former NFL star, Super Bowl winner and car dealer owner Brad Benson has an answer. It’s clever and powerful advertising.