Category: Promotions/Tactics

Topps Hits Marketing Home Run with New 24-Hour Baseball Cards

Topps demonstrates how to keep a 65-year-old brand fresh and relevant. The iconic company has launched TOPPS NOW, a limited edition, 24-hour-only series of baseball cards that caters to today’s always on, Internet-connected fans.

May 10, 2016
How ESPN’s College Football Megacast Can Impact Your 2016 Marketing Plan

With Megacast, ESPN offered 15 different viewing and listening choices for the 2016 college football championship game. Read on for “6 Business and Marketing Lessons.”

January 12, 2016
Marketing is Fun, Differentiation is Hard. Part 3 of 3.

Part 3 on marketing differentiation. Why did a nonprofit best-known for planting trees in Israel participate at this year’s South by Southwest® (SXSW®) festival?

July 23, 2015