Category: Promotions/Tactics

Florida Beach Targets Freezing Millennials with Eye-Catching Street Marketing

Every business needs marketing, even a Florida beach during a brutal winter. Visit St. Pete/Clearwater created a clever guerilla marketing program to target new millennial customers.

February 17, 2015
Sports Marketing Triple Play: Team, Retailer, Shoppers Win in Free Furniture Promo

Ashley Furniture HomeStore in College Station, TX powered a sports marketing triple play when its free furniture offer activated following Texas A&M’s season-opening football victory.

September 2, 2014
Humorous Twitter Character Fights Severe Drought in California

Changing behavior is perhaps the hardest marketing challenge. The Southern California Water Committee (SCWC) created a humorous Twitter-character-based marketing campaign to get Californians to conserve water.

August 5, 2014