Category: Promotions/Tactics
-
Swedish Flooring Company Gives Away Flip-flops To Sell New Product
Swedish manufacturer Forbo Flooring Systems created a break-through sampling program using flip-flops to reach architectural customers. Good luck finding the product on their website, though.
-
Dodge Durango Marketing and the Legend of Ron Burgundy
Dodge Durango has partnered with Will Ferrell and the new Anchorman movie to create dozens of Ron Burgundy endorsement ads for the car. On the surface sales analysis indicated a marketing home run. But it’s too early to know for sure.
-
For a Close Shave, It’s Captain America to the Rescue?
Kiehl’s wanted to spike its men’s skincare product marketing with a custom Marvel comic book distributed inside Wall Street Journal newspapers in select markets. It was an interesting content marketing effort. However, what’s the connection between Captain America and current and/or potential users?
harveychimoff.com 