Category: Sales/Selling
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Swedish Flooring Company Gives Away Flip-flops To Sell New Product
Swedish manufacturer Forbo Flooring Systems created a break-through sampling program using flip-flops to reach architectural customers. Good luck finding the product on their website, though.
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Nissan Salesman Adds Bizarre Twist to Car Buying Ritual
Has Nissan adopted a bizarre sales technique or is it just the shtick of a local salesman? What does it mean to say “I want you to leave here happy” even though the customer just told you he’s not buying a car today?
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Make the Sales Team Your Friend
I’m passionate about working with sales teams and customers to help sell my company’s products and services. It’s a topic I’ve written about before, Marketers Are Sellers Too, and I’m thinking about it again because of a question posed by a member of a marketing network to which I belong. In order to protect confidentiality, I’ll just say the poster…
harveychimoff.com 