Category: Social Media Marketing

Prepare, and Be Ready to Act (Smartly)

The Kraft Heinz marketing team was prepared and seized a pop culture moment with Taylor Swift and pro football star Travis Kelce to boost the relevance of a branded product.

October 3, 2023
When Strategy and Tactics Don’t Mesh, You Get Ruth’s Chris Steak for -50%

Management at Ruth’s Chris Steak House in Ann Arbor, MI had a bad case of indigestion. That’s because they faced a week of giving 50% discounts on every check. It’s a case study on why you need Marketing Discipline. Strategy first, then tactics.

October 10, 2016
Has Crowdsourcing Gone Too Far?

A minor league baseball team is letting fans pick its new name. Where is the line between using informed judgment to make solid, on-strategy decisions, and just opening the proverbial office door to say “Hey customer, you decide.”

June 14, 2016