Category: Social Media Marketing
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Topps Hits Marketing Home Run with New 24-Hour Baseball Cards
Topps demonstrates how to keep a 65-year-old brand fresh and relevant. The iconic company has launched TOPPS NOW, a limited edition, 24-hour-only series of baseball cards that caters to today’s always on, Internet-connected fans.
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Basketball-Playing Cop Demonstrates Power of Touchpoint Marketing
Everything is marketing. A Gainesville, FL police officer’s handling of a basketball noise report delivered everything the police department could have ever wanted in terms of creating goodwill and a feel-good perception within the local community.
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Personal Branding Helps NFL Player Move Forward
Our personal brands are the most important professional asset we manage and nurture. NFL player Steve Weatherford demonstrates how to make a classy career transition.
harveychimoff.com 