Category: Social Media Marketing
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Joe Pulizzi Knows Content Marketing. You Can Too.
There’s an overload of buzz about content marketing, but if you want to get smart and understand how to implement it to grow your business, read Epic Content Marketing by Joe Pulizzi.
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Humorous Twitter Character Fights Severe Drought in California
Changing behavior is perhaps the hardest marketing challenge. The Southern California Water Committee (SCWC) created a humorous Twitter-character-based marketing campaign to get Californians to conserve water.
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Pro Teams Score with Direct-to-SportsFan Marketing
Pro sports teams are deploying head coaches and owners to directly communicate with fans and build/maintain engagement. This direct-to-sportsfan marketing strategy (D2SF) offers a unique brand management tool to score points off the field.
harveychimoff.com 