Category: Social Media Marketing
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How NOT to Engage Customers: NY Mets Strike Out with Fan Letter.
The New York Mets demonstrated poor customer understanding with a misguided fan letter and call-to-action that can only be described as bad marketing across the board.
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At One Stadium, Rookie Zevia Pushes Pepsi From Starting Lineup
Score one for the underdog marketer. Beverage brand Zevia is now The Zero Calorie Soda of the Oakland Athletics, snaring the kind of sponsorship rights that typically go to icons such as Coke, Pepsi and Gatorade.
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T-Mobile Creates Ticked-Off Parents to Sell Global Travelers
T-Mobile USA launched a smart, attention-getting marketing campaign to highlight its cost saving international data usage plan. Can the actual customer experience live up to the hype?
harveychimoff.com 