Category: Social Media Marketing

  • Engage Customers with “Content Marketing”

    Content marketing should be part of your marketing mix and deserves to be treated strategically because it can be a real difference-maker. Serena Software created an excellent five-part video episode series called “Doug Serena, CIO” to bring product benefits to life with its CIO targets.

  • Marketing Lessons from the Axe Brand Team

    Simply put, the Axe marketing team just gets what their brand means and know how to bring this understanding to life with compelling messages to their customer base.

  • Uber Shows How to Make Money with Social Media

    This is the power of the Internet today. And it’s a strong example of how a business can use the net to engage with its customer base and drive change, even with a governmental body. Uber didn’t need to hire expensive lobbyists. They just told their customers what was happening and gave them the tools…