Category: Strategic Marketing
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Want Better Performance? Upgrade Your Tactical Playbook.
So many enterprises rely on the same tactical playbook instead of embracing a willingness to experiment with new ideas that can drive the performance they seek. Why Ace Hardware created its own brand of barbeque sauces and seasonings.
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3 Marketing Action Steps to Analyze SKU Product Assortment – and Why!
One important marketing management component is SKU management. This means conducting regular reviews of your product assortment, item by item, to track sales and understand their relative importance to customers and profitability. Three action steps to get started.
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How A 75 Year-Old Business Connects with Next Generation Customers
How do you keep long-standing companies, products and brands top-of-mind and relevant, especially to a new generation of customers? It requires dedicated attention and a solid understanding of company/brand positioning; a willingness to experiment and deploy creative ideas and smart tactics; and strong execution. A new example.
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