Category: Strategic Marketing
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Make Your Mission Statement Actually Mean Something
Mission statements don’t have to be so complicated. Take a lesson from The Lazy Lobster restaurant in Longboat Key, Florida. Make your mission statement meaningful.
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NFL Patriots Analysis: Brand Managers Must Say No
Real brand management means being willing to say no. The actions of the New England Patriots football team provided a dramatic reminder last week.
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3 Marketing Lessons from Coca-Cola’s 60-Year Relaunch in Myanmar
Coca-Cola’s return to Myanmar after a 60-year hiatus offers three important marketing lessons: Don’t Dismiss Back to the Future; K.I.S.S. Works in Marketing, Too; and Learning Never Stops.
harveychimoff.com 