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Category: Strategic Marketing

Why You Need to Market for the “Zero Moment of Truth”

ZMOT – Winning the Zero Moment of Truth is an easy reading, 73-page e-book that every marketer, seller, businessperson and customer touchpoint team member should read. It’s a simple, yet powerful reminder of something fundamentally important and critical in today’s business world: “Can they even find your product?”

March 7, 2012
Penney Pushes Change. What Can You Take Away?

I’m not a student of J.C. Penney and who knows if this new strategy will lead to profitable growth. Retail is TOUGH. But, after reading the initial news report, and then watching Johnson’s presentation, a few points really stood out to me:

January 26, 2012
Sexy Target Marketing Promotes Male Cancer Awareness

A British health organization has taken a super-sexy approach to help solve the deadly serious issue of testicular cancer. Let’s explore why this is such a great marketing lesson and reminder.

November 15, 2011

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