Category: Strategic Marketing
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Refresh and Renovate Brands for Customer Relevance and Growth
A primary challenge in much of the day-to-day marketing world is making sure that branded products and services remain fresh, relevant and meaningful. Here’s a new example from crafts retailer Michaels, which just unveiled a new brand identity to boost their business.
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Trademark Issues Can Wreak Havoc on Sales & Marketing. Take Action to Minimize Risk.
There’s a trademark battle between international food retailers Lidl and Tesco. Business teams can apply practical action steps to minimize trademark risk and make the best decisions.
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Ask This Question to Beat Your Competition
Are you asking powerful, business-changing questions like retailer Dick’s Sporting Goods? Here’s how to do it to beat your competition.View post to subscribe to site newsletter.
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