Category: Strategic Marketing

  • Tips from the Top

    Three CEO marketing leadership examples stood out to me recently. Ponder the meaning and implications from 3M, Wal-Mart and United Continental for your team and company.

  • Marketing Show and Tell

    Figure out how to communicate so your customer gets knowledgeable, comfortable and then persuaded that your choice is his/her best choice.

  • OfficeMax Takes Expertise to New Channels

    You may be surprised to learn how OfficeMax has creatively modified its go-to-market strategy. Office Max unlocked growth potential because it avoided defining itself as purely an office supply store retailer.