Category: Strategic Marketing
-
Marketers Are Sellers Too
Marketers need to be savvy operators who understand that marketing’s role is to help generate profitable sales. Former Denny’s CMO Mark Chmiel opines on the topic.
-
Attention Marketers: Watch Undercover Boss
Undercover Boss provides tv entertainment that will stimulate important reflection about your job and company.
-
Inspired By Harshest Critics, Domino’s Rolls New Pizza
Why would the number one US pizza delivery company highlight that consumers think its product tastes like “cardboard?” Explore the incredible new marketing campaign for reformulated Domino’s Pizza.
harveychimoff.com 