Category: Strategic Marketing
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Inside The Red Blue $1 DVD Battle
Coinstar Inc. and its Redbox DVD rental kiosk are battling NCR, with licensed brand Blockbluster Express, and its own DVD kiosk. Gain important marketing insights from this content delivery battle.
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BoltBus Provides A Branding Ticket To Ride
Advertising Age magazine named BoltBus one of “America’s Hottest Brands.” Read why.
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Can Two Worlds Beat One City?
Two Connecticut casinos, Mohegan Sun and Foxwoods, join forces in an unexpected destination marketing campagin.
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