Category: Strategic Marketing
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Make Your Trade Shows More Strategic and Higher ROI
What do sales and marketing teams get from their massive trade show investments? “9 Action Points” to make your trade shows more strategic and higher ROI. View post to subscribe to site newsletter.
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Value Proposition: An Unlikely Source of Strategic Inspiration
“You just saved $xx by using your library!” This brilliant, yet unlikely marketing example can help you identify differentiation opportunities and develop your value proposition.
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Get-Started Action Tips to Evaluate How You Stack Up Versus Competition
Business and marketing leaders have much to gain by utilizing a “How are we doing?” outside-in learning approach. One easy-to-implement way to get started is to conduct a regular program to compare your products and services versus other available options.
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