Category: Strategic Marketing

Gatorade’s High-Tech, Sweat-Reading Vending Machine Delivers Brand Positioning

Gatorade developed a high-tech vending machine that dispenses free bottles to workout warriors — if they’re sweating enough. Gatorade’s marketing is noteworthy because it consistently delivers the brand’s positioning and customer benefits.

December 11, 2016
When Strategy and Tactics Don’t Mesh, You Get Ruth’s Chris Steak for -50%

Management at Ruth’s Chris Steak House in Ann Arbor, MI had a bad case of indigestion. That’s because they faced a week of giving 50% discounts on every check. It’s a case study on why you need Marketing Discipline. Strategy first, then tactics.

October 10, 2016
Dynamic Duo – Ingredient Suppliers and Marketers Work Together for Consumer Success

Food and beverage marketing teams are increasingly paying attention to ingredient trade shows such as SupplySide West. That’s because marketers realize they can win with food ingredients – if they do it right.

October 5, 2016